Freebie

Freebie is an in-house product by Loza Studio, created as a modern alternative to traditional discount services. Our goal was to build a platform that connects businesses with customers through relevant discounts across different categories. A key feature of the project is personalized discounts for military personnel – a way to support defenders and make the service more socially impactful.


Task

We were tasked with developing a platform that would be both user-friendly and efficient for businesses. The main objectives included building a map of businesses offering discounts in categories ranging from automotive and beauty services to leisure and hotel rentals. For users, we had to ensure intuitive search and personalized offers. For businesses, we developed a dedicated dashboard for managing company profiles, branches, content, and client requests. Additionally, we needed to create a modern identity and scalable design that would allow the platform to evolve and expand with new features in the future.





Challenges

We were launching the product from scratch – design, architecture, and full MVP functionality had to be developed simultaneously. One of the biggest challenges was combining B2C and B2B functionality. For users, it needed to be a simple and engaging discount catalog, while for businesses – a robust sales and analytics tool to manage requests and delivered services. On top of that, we had to build a strong technical foundation that would make future scaling seamless and problem-free.





Our Approach

We started with branding. The Freebie brand identity was designed with warm yellow-and-black tones, clean modern graphics, and friendly illustrations that made the platform approachable and human-centered. This helped distinguish Freebie from typical discount services, which usually rely on outdated design conventions and dry structural layouts.


Design & Technologies

We designed an interactive map as the core navigation element. Users can explore discounts nearby and filter by categories. Personalized blocks were developed, including special offers for military personnel. We built a user dashboard for tracking requests, favorite offers, and discount history. Businesses received their own admin dashboard with tools to manage company profiles, add branches, describe services, and handle incoming requests.

The frontend was built on Nuxt.js, ensuring fast SSR rendering, smooth animations, and instant page loads without compromising design or performance. Every UI element was given feedback or animation, with separate desktop and mobile versions for all screens.

The backend architecture was designed to be flexible, providing businesses with tools for managing content, tracking analytics across branches, and monitoring client requests.

We also created a scalable design system in Figma, which allowed us to quickly assemble screens, maintain consistency, and ensure the platform could grow rapidly with new features.


MVP & Investment

Currently, Freebie is at the MVP stage. We developed a working version of the product with core functionality, ready to be tested by real users and businesses. The next step is attracting investment for scaling and bringing the platform to the market in full format.





Results

The platform achieved a modern look and intuitive functionality, positioning Freebie as a competitive player in the discount services segment. Businesses gained a powerful tool for promotion, while users got a simple way to discover valuable offers nearby. Moreover, Freebie became a socially responsible project by introducing personalized discounts and offers for military personnel.