The Ukrainian Sense Foundation (USF), a nonprofit organization, approached us to develop their new branding and website. USF operates in collaboration with IT companies, where these companies develop technological solutions, while USF handles the operational and legal aspects to ensure compliance with legislation and the successful implementation of projects.

Objective

USF provided their technical requirements and preferences, based on which we began working on their branding and website design. The primary goal was to create a platform that not only looked modern but also emphasized the organization’s core values—trust, respect, and stability.

Branding Development

Identity

The branding was developed with a focus on blue, symbolizing trust and stability, which is also the primary color used in government websites.

Logo

The first logo concept we presented to the client did not receive approval. However, we quickly developed a new design that satisfied the client. The logo consists of rectangles resembling document folders, along with elements symbolizing the sun. The sun is depicted as a loader, representing the process of transforming services for the better.

Website Design and Functionality

Content

The website features comprehensive information about the Ukrainian Sense Foundation, their partners, team, and a section with services and case studies detailing all the organization’s offerings.

User Interface

The site is highly user-centric, featuring unique layouts. We focused on scalability, using large blocks, rounded elements, striking photos, and texts. Emphasis was placed on images reflecting people and emotions, as this significantly enhances trust and audience engagement.

Design Process

Wireframes

At the initial stages, we created wireframes to present the overall structure of the site and discuss it with the client.

Design Concept

Next, we developed a design concept that included all key branding elements, from the logo to the overall style of the site.

Conclusion

As a result of our work, USF received new branding and a website that reflects their mission and values. The client was very pleased with the collaboration and highly appreciated the speed and quality of our work. The project highlighted our ability to adapt to the client’s needs and create solutions that capture the unique essence of each organization.