We created an innovative web portal for virtual tours of Ukraine’s capital — the historic and charming Kyiv. Our task was to redesign the existing website, enhance its capabilities, and completely rework the UX to provide an engaging and seamless unique experience for every user
Challenges and Objectives:
Develop a modern, functional, and visually appealing web portal, еnsure easy navigation to help users quickly discover fascinating locations and tours, сreate a virtual tour system supporting multimedia content (360° panoramas, videos, audio guides), optimize the platform for accessibility on various devices, including smartphones and tablets.
Solutions:
Research and Concept Development: We immersed ourselves in Kyiv’s culture to develop a refreshed web identity for the project, including new web elements, illustrations, and fonts. We conducted research on key tourist attractions to shape the project’s visual representation. Additionally, we worked closely with the client, gathering a list of user pain points and needs based on analytics from the existing website. This allowed us to create a project that combines an engaging and aesthetically pleasing design with the rich variety of objects on the site that users can explore.
Design:
The Kyiv Guide website was visually friendly and enjoyable to navigate, but many solutions lacked user-friendliness. The main challenge we uncovered through user interviews was that visitors often didn’t understand the site’s purpose. To address this, we simplified the design of entity cards, making them uniform with subtle differences. This consistency improved the overall usability and aesthetic cohesion of the site. The visual design draws inspiration from the Kyiv Digital identity but with our unique upgrade 😉. Our primary goal as designers was to create a minimalist interface that’s visually striking and aesthetically pleasing, highlighting the beauty of the city while maintaining the project’s approachable vibe. The visual style blends modern trends with authentic elements of Kyiv’s charm. We incorporated interactive features and custom illustrations inspired by chestnuts, iconic architecture, and other local themes, creating a design that feels both fresh and rooted in the city’s character.
Development:
We developed an interactive city map integrated with 360° panoramas, videos, and textual content. The design is fully responsive, ensuring a seamless experience across all devices. Additionally, we optimized loading speeds for smooth browsing, even with slower internet connections. A user-friendly admin panel was also created to manage site content and streamline the validation process for organizations. These organizations, such as sports clubs, can register on the site, manage their profiles, and add their own articles, 3D objects, or routes. All submitted content undergoes validation by the "ГІОЦ" administrator via the admin panel, ensuring quality and consistency throughout the platform.
Technologies:
Built the web platform using modern frameworks for performance and scalability. Integrated APIs for real-time content updates
Results:
Successfully launched the web portal guide.kyivcity.gov.ua, providing tourists and Kyiv residents a new way to explore the city. Attracted over 20 000 unique visitors in the first month after launch. Earned high user ratings for ease of use, aesthetic appeal, and interactivity.
Why Choose Loza Studio for Your Project?
We transform ideas into unique digital products that inspire and solve real-world challenges. Our approach combines creativity, innovation, and professionalism. Want to create a similar project? Contact us, and we’ll bring your idea to life!
